The Milk Tree London is a popular Turkish-style brunch spot known for its vibrant menu, creative brunch offerings, and strong community vibe in East London. To grow their digital presence and build buzz, we took charge of their social media content strategy—managing platforms, producing regular photography and video, coordinating influencer collaborations, and executing engagement and sales boosting campaigns. Our approach focused on creating scroll-stopping visuals and community engagement that increase visibility, drive footfall, and strengthen brand affinity in a crowded food-and-beverage scene.