T4 Bubble Tea partnered with Digitalist to strengthen its online presence and turn social attention into real-world store visits. The objective was to reach new audiences, increase engagement, and showcase the in-store experience in a way that felt authentic, fun, and platform-native.
Digitalist planned and executed an influencer-led campaign centred around T4ās core demographic. By collaborating with a diverse network of creators, the brand was introduced to new communities through content that felt genuine rather than overly promotional. Influencer storytelling was supported by professional photography and video content, ensuring visual consistency while allowing creators the freedom to connect naturally with their audiences.