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Project Highlights

⦁ Planned and executed an influencer-led strategy focused on reaching T4’s core demographic and driving in-store discovery.
⦁ Produced authentic influencer content supported by professional photography and video, highlighting signature drinks and the in-store experience.

Food & Drink

Sip & Share

T4 Bubble Tea wanted to strengthen their online presence and drive in-store visits through influencer marketing. We delivered influencer-led campaigns supported by professional photography and video content, showcasing their signature drinks and in-store experience—helping increase social engagement, reach new audiences, and generate footfall across key locations.

The campaign highlighted T4’s signature drinks, vibrant store environments, and social atmosphere—positioning the brand as a go-to destination for bubble tea lovers. The result was strong reach, high engagement, and increased in-store discovery across key locations.

Driving In-Store Footfall Through Influencer-Led Social Campaigns

T4 Bubble Tea partnered with Digitalist to strengthen its online presence and turn social attention into real-world store visits. The objective was to reach new audiences, increase engagement, and showcase the in-store experience in a way that felt authentic, fun, and platform-native.
Digitalist planned and executed an influencer-led campaign centred around T4’s core demographic. By collaborating with a diverse network of creators, the brand was introduced to new communities through content that felt genuine rather than overly promotional. Influencer storytelling was supported by professional photography and video content, ensuring visual consistency while allowing creators the freedom to connect naturally with their audiences.

Fresh, Innovative

Content

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