01 / Destination / city campaign
Penang City
- Campaign strategy
- Content production
- Influencer marketing
- Creative direction
An insane grand launch that pushed the city past 15M views.
Full creative and digital production — strategy, content pillars, creator casting and launch day coverage.
15M+
views
500K+
influencer views
Grand
launch campaign
Penang City@penangcityuk
// on the feed
Instagram likes
penangcityuk The full Penang City experience.
Instagram likes
penangcityuk Authentic Malaysian flavours, made for the feed.
Instagram likes
penangcityuk From Penang to London.
// reels
// hero asset
From Penang to London