Digitalist successfully elevated our online presence through a highly effective influencer campaign. The content felt authentic, engaging, and directly contributed to increased in-store visits across key locations. A results-driven team that truly understands food and drink marketing.
Pedal and
rolls cafe
Project Highlights
⦁ Created content that showcased Pedal & Rolls’ unique car-inspired atmosphere and “home garage” vibe to position the café as a memorable lifestyle destination.
⦁ Captured professional aerial videography, interior visuals, and dynamic video to reflect the café’s energetic evening crowd and thematic elements.
⦁ Delivered social-first content designed to attract automotive enthusiasts, casual diners, and local foodies, increasing engagement and broadening digital reach.
Food & Culture
Food, Drink & Automotive Culture
For Pedal & Rolls, the goal was to translate the café’s immersive automotive-inspired experience into compelling digital content that resonates with both niche enthusiasts and casual diners. Digitalist focused on capturing the energy, atmosphere, and personality of the space, turning everyday visits into shareable visual storytelling.
Through aerial videography, lifestyle footage, and social-first content, the café’s unique identity was highlighted in a way that strengthened online engagement, broadened reach, and positioned Pedal & Rolls as a destination with personality, community, and nightlife appeal.
The content strategy focused on positioning the venue as more than just a café—highlighting it as a memorable lifestyle destination rooted in automotive culture and community. Social-first videos were crafted to resonate with car lovers, local foodies, and casual diners alike, helping increase visibility, engagement, and brand awareness across digital platforms.
Turning a Car-Themed Café into a Social-First Lifestyle Destination
Pedal & Rolls is a car-themed fusion café in Tanjung Bungah, Penang—designed as a “pit stop” for car and motorcycle enthusiasts, night-owl diners, and community-driven gatherings. With its home-garage-style interior, automotive details, and high-energy evening atmosphere, the café partnered with Digitalist to strengthen its digital presence and attract both enthusiasts and casual guests.
Digitalist delivered high-quality aerial videography and dynamic social content that captured the café from multiple perspectives. Drone visuals established location and scale, while interior and lifestyle footage showcased the immersive garage-inspired design, lively crowds, food experiences, and social energy that define Pedal & Rolls after dark.
Fresh, Innovative
Content
