One
Carat
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Project Highlights
Partnered with well-known influencers and celebrities to increase demand, credibility, and purchase intent
Designed dual brand positioning within One Carat
Produced launch-focused content for a new city store opening, designed to convert online attention into in-store sales to capture separate market segments and protect conversion performance
Fashion & Jewellery
Jewellery for everyone
Our team partnered with One Carat to elevate an already established brand, givingtheir content the boost it needed to truly stand out. Although One Carat had built asolid following and strong brand awareness, the competitive landscape of HattonGarden,where every neighbouring storefront is another jewellery shop,demanded aunique and distinctive creative approach.Through refined content and strategic visual storytelling, the goal was to make One Carat unmistakably memorable amidsta crowded market.
 This included producing educational videosexplaining diamond qualities and interesting facts, as well as product-focused visualsthat showcased the collection in its best light.On the technical and strategic side, the team identified a key challenge: althoughcelebrities had begun acknowledging the brand, the emerging public image did not fullyalign with the identity being developed. To address this, the team strategically createdtwo sub-brands within One Carat.One identity—featuring a lighter, more refined logo—was positioned for engagementrings and the luxury bridal market.The second identity targeted a different audience: artists, rappers, magazines, andcelebrity culture.This dual-branding approach allowed One Carat to appeal to both markets withoutcompromising its core identity, ultimately strengthening the brand’s ability to growwhilemaintaining its high-end reputation.
Content and Delivers
From the moment customers first encounter the brand, the team focused on creatingcontent that reflects One Carat exactly as it should be seen—detailed, informative, andunmistakably high-end. Every piece ofcontent was crafted with precision, from thewording to the visual direction, understanding that with a luxury brand, even thesmallest misstep can shift perception.
Fresh, Innovative
Content
Digitalist delivered exceptional brand awareness, with every post generating impressiveengagement. Their work consistently exceeded expectations, and the team would highlyrecommend their services to anyone seekingimpactful digital growth
